With every new year, we have our resolutions, we welcome the new, say good bye to the old, and erase the white board so we can fill it again with amazing ideas.
I’m looking forward to this year because this year is our showoff year for Shizzlr. We get to show off what we’ve been doing for the past year. We’ve made a lot of personal sacrifices to make Shizzlr 2.0, and it’s all because we believe in what we’re doing. We’ve been on that psuedo random sinusoidal wave of elation and frustration almost non stop 18hrs/day, 30 days/month, 353 days of the past year, and I’ll tell you this – it’s only the belief of building something so great that could possibly motivate, drive, and carry anybody thru that process. We’ll have to maintain this effort and energy through 2012 to get Shizzlr 2.0 out there and continue to develop it further until it becomes the ‘this is how I make plans with my friends’ app as we envision it. I know upon presentation of Shizzlr, we’re going to be asked all sorts of questions, but the ultimate core of any question will be ‘why?’ so I’ll try to address that now…
Why did we ‘do Shizzlr’?
Think about the last time you made plans with friends to get a beer or a coffee or just to hangout. You had fun right? Now think about the process of making those plans. Either you’ve forgotten about it because it was just that, forgettable. Or maybe it was a bit frustrating because you had to spend time communicating back and forth to figure out who was free when, who wanted to do what, and what was there to do anyway. We all go through the planning process solely because we assume the result is going to be worth it, but why should we have to ‘endure’ making plans when we could ‘enjoy’ making plans?
Everyone makes plans with their friends to do something. We make plans by using communication tools like texting, email, Facebook messenger, and even group message apps like GroupMe. These communication tools work great for connecting with friends, but don’t work great for making a simple plan to hangout and that’s because they were designed for communication, not planning.
We built Shizzlr because we believe that planning should feel effortless, and be as enjoyable as the plans themselves. It should be fun to discover what’s going on, simple to share places to go, events to do, and easy to chat as a group to figure out the details. Shizzlr is the easy-simple-efficient-enjoyable planning tool that enables all of this. It still uses the communication tools, so when you start a plan on Shizzlr, your friends, who don’t even have to be on Shizzlr, will get a text or an email or a Facebook post about the plan. Of course if they have our Android or IPhone app, then they’ll get an app notification, and all of this is accessible and fully functional on our website too.
We ‘do Shizzlr’ because we’re all in that aspect of our lives where social planning is important. We deal with it on a daily basis, and the status quo of just accepting using communication tools to make plans just isn’t acceptable. I doubt we’re the first ones to make such a statement, and I know we’re not the first to make a planning tool, but planning is an undocumented non-linear multi-variable process when you break it down, so developing a tool to map this is anything but trivial. However, like anything else, you spend a long enough time period learning something with intense effort, you will become damn good at it, and I think this is where our breakthrough will finally shine in Shizzlr 2.0
I can’t wait to launch Shizzlr 2.0 in a couple weeks, and to see how great we can make this in 2012.